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Wednesday, January 13, 2010

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How to Successfully Build an MLM Online Ethically!

Here is my experience with MLM / Network Marketing!

I have been an entrepreneur my whole life, but I really realized it a few years ago. I have run many businesses in my life, some successful, some not. I have enjoyed running each and every one for different reasons and I have learned from them all. However, my real passion is music. I have been lucky enough to have performed hundreds of times in the Ottawa area and I am currently hosting a weekly Open Stage and I am still performing regular gigs. I am grateful that I can work a flexible schedule in order to be able to follow my bliss.

I work primarily online and I promote affiliate programs, as well as Network Marketing products and businesses. I have only recently been able to figure out how to successfully run a Network Marketing, or MLM, business (almost) completely online. It is certainly a precise art, but I have actually gotten more than one Attraction Marketing systems recruiting distributors without prior contact with the prospect. I do occasionally take phone calls if prospects have questions, but most of the communication happens once the distributor has enrolled in my business. I recently recruited an overseas distributor with extensive prior experience in MLM. He had already recruited 2 new distributors before I had a chance to speak with him on the phone. Once the new person is recruited and they indicate that they are seriously interested in working a Network Marketing business, I teach them my Attraction Marketing strategies. If they are interested in pursuing "traditional" network marketing practices (ie: Face to Face), I have knowledge of that as well, from my 5 years of experience in the industry. Although it is of course very important to connect these new distributors to a strong leader within my upline organization. There are many different ways to find people to talk to, and there are some very strong leaders that can help you implement whatever Lead Generation strategy suits you best. As I continue tailoring my Attraction Marketing system, and I continue to focus on recruiting and selling products online.

And there you have it.

This is not easy by any stretch of the imagination. I took some time off from the MultiLevel Marketing industry because I was having a hard time dealing with the unethical people that are attracted (and often thrive) in Network Marketing. I had a hard time telling people there was a "system" when really it was just a deviously clever guy making up "training sessions" that he said would work for everyone that CLEARLY DO NOT. It cannot work for everyone... Otherwise everyone would do already do it and the whole thing would collapse. It takes certain skills and a lot of work to do it and those who possess the right qualities can become wealthy if they decide to do the work.

That brings me to the UP FRONT disclaimer!

You need at least the following skills in order to succeed at Internet Marketing a MLM company:

1. Average computer skills.

2. Be creative and be able to write many short, medium and long articles. (you can pay for some of this)

3. Better than average writer... Or you will have to learn how to express yourself more effectively on paper and video.

4. Have enough phone skills and product/business knowledge to answer questions about your product or business. I personally DO NOT try to persuade... I answer questions openly and honestly. If they want it, I help them get it. If they do not want it, I hang up the phone. ***

5. Of course, you have to want to do it. I will not chase you. I will inspire you and I will provide you with the knowledge and tools to succeed. It is up to you to actually apply it.

*** I did not mention the use 3-way calling with your upline business partner because you will eventually fail if you cannot properly handle an initial call from the prospect and see it through to the enrollment. Your upline will do this in the beginning, but they will not continue to close sales for you for long... Nor should they. It is your responsibility to get trained.

To see solid success at Internet Marketing an MLM program, you will need to be a creative person and a good communicator. You will need to continually provide quality articles surrounding your product, business and marketplace. This will be a lot of writing up front. There is VERY little cost involved and the more work you want to do yourself, the cheaper it will be. All you need to spend is your monthly autoship of the MLM. All the marketing can be done for free, but I seriously doubt you want to do that... That is way too much work. I would say be prepared to spend at least an extra $50 per month.
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Online MLM Lead Generation

Whether this is your first month in a Network Marketing business, your first year, or whether you’ve been doing this for a decade. You are likely still struggling to find more people to talk to. MLM lead generation has always been and will always be your most important activity. Some people call lead generation "prospecting", but it’s all the same.

You need to have a continuous stream of people to talk to.

With the increasing popularity of the Internet, it is becoming much easier to locate people who are interested in your opportunity. You just need a few skills.

Before I give you some information on what you need to do to set up a successful Lead Generation campaign for your MLM business, let me just explain a bit about the Internet and how people get the information they want.

Unlike other means of advertising and marketing, the Internet is a "pull medium". What that means is that people are not "told" what they want... Instead, they ask for what they want. For example, when you are sitting in front of the TV and an advertisement comes on, you can either watch it or leave the room. You don’t choose what companies you want to hear from, the Television Network does, same with billboards, merchandise advertising, etc. In contrast, when you sit in front of your computer and open the Internet, you are largely in control of the information that you receive. You open your Search Engine, such as Google or Yahoo and you type in what you want.

This is a serious advantage if you can find a way to position your websites near the top of the Search Engines. Since people are actually looking for what they want, they are far more likely to be a qualified prospect. If you can determine your "target market" and know who they are and what they want to hear. Then you can likely make a lot of sales.

There are a few different ways to get your websites positioned well in the search engine results. Let me briefly explain two of them.

Pay Per Click (PPC)

The first is by using a "pay-per-click" model offered by the search engines such as Google. They will feature your add for a specific "keyword" and whenever that keyword is searched, your advertisement will be featured along the top or side of the search window. When a user clicks on it, you are charged a fee.

Pay-Per-Click is very popular and very useful when you know your target market and there is good traffic for your keyword. Sometimes, if there is a lot of competition for your keyword, this method can get very expensive. However, typically the more expensive the fees are the more traffic you will receive, and therefore the more sales you will make. That’s assuming your sales pages are good quality.

Social Networks and/or Web2.0

There are other alternatives to pay-per-click. You can also generate good traffic from what is called "organic" searches from the search engine such as Google. This can be done for free, but it requires a fair bit of work. The most effective method that I’ve seen is by using blogs to post articles on your topic, then using social media sites such as Facebook and Twitter to advertise.

The idea is to offer information for free in order to gather leads and promote your products. When a site has a lot of valuable information then it is ranked highly in Google and receives more traffic. You can use a lead capture page to acquire subscribers and in return you may even offer more free information such as an ebook in return for their contact information.

As you can imagine, this method takes a lot of work but the benefits are extraordinary. You are building relationships because of the constant content that is posted to the websites; therefore you are building trust and brand. This helps with getting new customers and also with repeat sales. Consumers are more likely to purchase from someone that they’ve already purchased from in the past.


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