Online MLM Lead Generation

Whether this is your first month in a Network Marketing business, your first year, or whether you’ve been doing this for a decade. You are likely still struggling to find more people to talk to. MLM lead generation has always been and will always be your most important activity. Some people call lead generation "prospecting", but it’s all the same.

You need to have a continuous stream of people to talk to.

With the increasing popularity of the Internet, it is becoming much easier to locate people who are interested in your opportunity. You just need a few skills.

Before I give you some information on what you need to do to set up a successful Lead Generation campaign for your MLM business, let me just explain a bit about the Internet and how people get the information they want.

Unlike other means of advertising and marketing, the Internet is a "pull medium". What that means is that people are not "told" what they want... Instead, they ask for what they want. For example, when you are sitting in front of the TV and an advertisement comes on, you can either watch it or leave the room. You don’t choose what companies you want to hear from, the Television Network does, same with billboards, merchandise advertising, etc. In contrast, when you sit in front of your computer and open the Internet, you are largely in control of the information that you receive. You open your Search Engine, such as Google or Yahoo and you type in what you want.

This is a serious advantage if you can find a way to position your websites near the top of the Search Engines. Since people are actually looking for what they want, they are far more likely to be a qualified prospect. If you can determine your "target market" and know who they are and what they want to hear. Then you can likely make a lot of sales.

There are a few different ways to get your websites positioned well in the search engine results. Let me briefly explain two of them.

Pay Per Click (PPC)

The first is by using a "pay-per-click" model offered by the search engines such as Google. They will feature your add for a specific "keyword" and whenever that keyword is searched, your advertisement will be featured along the top or side of the search window. When a user clicks on it, you are charged a fee.

Pay-Per-Click is very popular and very useful when you know your target market and there is good traffic for your keyword. Sometimes, if there is a lot of competition for your keyword, this method can get very expensive. However, typically the more expensive the fees are the more traffic you will receive, and therefore the more sales you will make. That’s assuming your sales pages are good quality.

Social Networks and/or Web2.0

There are other alternatives to pay-per-click. You can also generate good traffic from what is called "organic" searches from the search engine such as Google. This can be done for free, but it requires a fair bit of work. The most effective method that I’ve seen is by using blogs to post articles on your topic, then using social media sites such as Facebook and Twitter to advertise.

The idea is to offer information for free in order to gather leads and promote your products. When a site has a lot of valuable information then it is ranked highly in Google and receives more traffic. You can use a lead capture page to acquire subscribers and in return you may even offer more free information such as an ebook in return for their contact information.

As you can imagine, this method takes a lot of work but the benefits are extraordinary. You are building relationships because of the constant content that is posted to the websites; therefore you are building trust and brand. This helps with getting new customers and also with repeat sales. Consumers are more likely to purchase from someone that they’ve already purchased from in the past.


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