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Wednesday, January 13, 2010

How to Successfully Build an MLM Online Ethically!

Here is my experience with MLM / Network Marketing!

I have been an entrepreneur my whole life, but I really realized it a few years ago. I have run many businesses in my life, some successful, some not. I have enjoyed running each and every one for different reasons and I have learned from them all. However, my real passion is music. I have been lucky enough to have performed hundreds of times in the Ottawa area and I am currently hosting a weekly Open Stage and I am still performing regular gigs. I am grateful that I can work a flexible schedule in order to be able to follow my bliss.

I work primarily online and I promote affiliate programs, as well as Network Marketing products and businesses. I have only recently been able to figure out how to successfully run a Network Marketing, or MLM, business (almost) completely online. It is certainly a precise art, but I have actually gotten more than one Attraction Marketing systems recruiting distributors without prior contact with the prospect. I do occasionally take phone calls if prospects have questions, but most of the communication happens once the distributor has enrolled in my business. I recently recruited an overseas distributor with extensive prior experience in MLM. He had already recruited 2 new distributors before I had a chance to speak with him on the phone. Once the new person is recruited and they indicate that they are seriously interested in working a Network Marketing business, I teach them my Attraction Marketing strategies. If they are interested in pursuing "traditional" network marketing practices (ie: Face to Face), I have knowledge of that as well, from my 5 years of experience in the industry. Although it is of course very important to connect these new distributors to a strong leader within my upline organization. There are many different ways to find people to talk to, and there are some very strong leaders that can help you implement whatever Lead Generation strategy suits you best. As I continue tailoring my Attraction Marketing system, and I continue to focus on recruiting and selling products online.

And there you have it.

This is not easy by any stretch of the imagination. I took some time off from the MultiLevel Marketing industry because I was having a hard time dealing with the unethical people that are attracted (and often thrive) in Network Marketing. I had a hard time telling people there was a "system" when really it was just a deviously clever guy making up "training sessions" that he said would work for everyone that CLEARLY DO NOT. It cannot work for everyone... Otherwise everyone would do already do it and the whole thing would collapse. It takes certain skills and a lot of work to do it and those who possess the right qualities can become wealthy if they decide to do the work.

That brings me to the UP FRONT disclaimer!

You need at least the following skills in order to succeed at Internet Marketing a MLM company:

1. Average computer skills.

2. Be creative and be able to write many short, medium and long articles. (you can pay for some of this)

3. Better than average writer... Or you will have to learn how to express yourself more effectively on paper and video.

4. Have enough phone skills and product/business knowledge to answer questions about your product or business. I personally DO NOT try to persuade... I answer questions openly and honestly. If they want it, I help them get it. If they do not want it, I hang up the phone. ***

5. Of course, you have to want to do it. I will not chase you. I will inspire you and I will provide you with the knowledge and tools to succeed. It is up to you to actually apply it.

*** I did not mention the use 3-way calling with your upline business partner because you will eventually fail if you cannot properly handle an initial call from the prospect and see it through to the enrollment. Your upline will do this in the beginning, but they will not continue to close sales for you for long... Nor should they. It is your responsibility to get trained.

To see solid success at Internet Marketing an MLM program, you will need to be a creative person and a good communicator. You will need to continually provide quality articles surrounding your product, business and marketplace. This will be a lot of writing up front. There is VERY little cost involved and the more work you want to do yourself, the cheaper it will be. All you need to spend is your monthly autoship of the MLM. All the marketing can be done for free, but I seriously doubt you want to do that... That is way too much work. I would say be prepared to spend at least an extra $50 per month.

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