Stay at Home Moms & Melaleuca

Melaleuca, The Wellness Company is a $887 million nutritional, cosmetic, and personal care products company founded in 1985 and headquartered in Idaho Falls, Idaho, USA.

Melaleuca was listed on the Inc. 500's list of fastest-growing companies in 1990, 1991, 1992, 1993, and 1994 and today is one of the largest and most successful privately owned companies in Idaho.
History

Melaleuca, Inc. is not the first Melaleuca based company. A previous company began under the name "Oil of Melaleuca, Inc." offering a single product called "T36-C5 Melaleuca Oil" which was formulated from extract of the melaleuca alternafolia shrub-like tree, commonly known as tea tree oil. This former company operated as a standard multi-level marketing company whose literature made health claims the FDA would not approve. The company sold products whose uses and benefits were not verifiably documented. There were also exaggerated claims of the efficacy of the active ingredient, tea tree oil, and claims that the company was a sole source of the same, creating an impression of privileged access to a unique product.[2]

Melaleuca sales history from 1985 through 2008.

In 1985, the company was taken over by Frank L. VanderSloot who dissolved the previous company, created a new marketing plan to support consumers, immediately launched an initiative to bring the company's product line into compliance with FDA regulations, and started this new company under the name of "Melaleuca, Inc.". He made the compensation plan more favorable to Marketing Executives, by establishing Consumer Direct Marketing. Independent Marketing Executives were no longer required to sell products but instead became preferred membership enrollment facilitators. Since VanderSloot has taken the helm, Melaleuca has experienced consistently increasing sales and revenues and expanded internationally.

Melaleuca now has over 2,500 employees as well as sales offices in Hong Kong, Japan, and Australia, Taiwan, New Zealand, and United Kingdom and grossed US $887,000,000 in sales in 2008. [3] Melaleuca began sales in Singapore, Netherlands, and Jamaica in 2006
Products and business model

While initially based predominantly on melaleuca plant extracts, the product line has since expanded beyond this initial focus. Melaleuca sells products including household cleaners, personal care items, pharmaceuticals and nutritional supplements. The company markets itself as being earth-friendly, and many of their products are certified organic and Kosher certified. They also launched a cosmetics line in partnership with fashion designer Nicole Miller in August, 1999.

Melaleuca has been outspoken against the abuses inherent to multi-level marketing and the damage they can cause. By contrast, Melaleuca does not allow inventory loading (a practice used by many multi-level marketing companies encouraging them to purchase sometimes thousands of dollars worth of inventory), limits the marketing chain to 7 generations, and prohibits "breakaways" (another practice commonly found in multi-level marketing). Melaleuca also does not require its marketing executives to maintain an inventory. In order to earn commissions from one's customers, marketing executives must produce a minimal number of 35 product points per month (the equivalent of about $45–55 each month) to remain an active Independent Marketing Executive. This in turn qualifies the Preferred customer to receive a 30%-40% discount off the regular purchase price of their personal product purchases. The company also offers their preferred members an opportunity to earn up to 10% of their monthly product order back in "Loyalty Shopping" dollars. After earning $100 in Loyalty Shopping dollars their first five consecutive months, new preferred members are allowed to redeem their earned Loyalty Shopping dollars towards products.

The products Melaleuca produces today are typically everyday, consumer items such as shampoo, hairspray, and cleaning supplies. Independent Marketing Executives and Preferred Customers of Melaleuca, Inc. say that the minimum required level to receive this discount is compatible with average household and personal monthly use.

According to Melaleuca, the company focuses on developing products that support wellness through a healthy lifestyle and products that are safer for your home. For the conscientious household, the company focuses on researching and bringing to market cleaning products that are environmentally friendly and use more natural ingredients. Melaleuca touts that its products perform as good or better than what is found at the local grocery store, but without the bleach, lye, or other chemicals typically found in other brands.

The company has developed an extensive line of nutritional products such as vitamin and mineral supplements which claim to promote heart health, cardiovascular, and blood pressure supplements, and a glucosamine product for healthy joints. They also have developed products using natural ingredients that the company claims support healthy vision, healthy prostate, healthy urinary tract, as well as other nutritional supplements. It also has a body and bath product line, beauty and makeup line, and weight management line.

Melaleuca uses a direct-to-consumer delivery model, where a customer can place an order via telephone, fax or online (over the internet) and products are delivered to their door via UPS or national mail carrier.

Income Opportunity - Sharing Wellness With Others


When you see a great movie, are you excited to tell your friends about it? Do you recommend your favorite restaurant to your brother or tell your neighbor when there's a sale at the grocery store?

Melaleuca provides a business opportunity based on this same principle. When you find something good, you recommend it to your friends. The movie theater or the grocery store doesn't pay you to do it-but Melaleuca does. That's what we call Consumer Direct Marketing.

Introducing Products to Others

Melaleuca's financial opportunity is easy to understand. When you find a new customer and help them join Melaleuca, you will receive a commission on each order. The more customers you enroll, the more commissions you earn. Melaleuca also offers bonuses and incentives for helping other customers start a business.

This type of marketing has many advantages. Our convenient catalog delivery system allows health-oriented customers to shop for over 300 household products and have them delivered directly to their door. The customer does not pay for advertising, trucking, middle-man mark-ups or store display costs-and products cost less. In addition, since each order comes straight from the manufacturer, the products arrive fresh and you save time and money that otherwise would be spent in the grocery store or drugstore. You are sharing wellness with others each time you enroll a customer!

Achieve Financial Wellness

Most of us, at one time or another, have longed for the opportunity to be our own boss and have more control over our financial lives. To people all around the world, the thought of getting out of the 9-to-5 corporate mindset and taking over their own financial destiny has great appeal.

Unfortunately, more often than not, the biggest barrier preventing most people from generating income isn't a lack of desire, drive or initiative. It's simply a lack of money. Not having the financial resources needed to purchase basic business assets-inventory, equipment, real estate, etc. - means they can't produce income and get their businesses off the ground. The lack of start-up cash locks them, their children, and their children's children into a frustrating cycle of "working for the other guy" where they can never really get ahead.

However, Melaleuca is in the business of breaking that cycle and redistributing opportunity. We've created a unique business structure that allows you to begin earning additional income, achieve your dreams of self-sufficiency, and gain the flexibility and control you've always wanted. You don't have to worry about start-up costs and inventory-you simply begin referring customers to Melaleuca.

Thousands of average people have recommended Melaleuca's wellness products to their friends, and have started earning a residual income. We celebrate and publish the accomplishments of our Marketing Executives in our annual income statistics report. Their income may help them pay for gas and groceries during the month, provide dance lessons or braces for their children, save for college education or retirement, or may even replace their full-time income. By alleviating these financial pressures they can focus on the things in life that are more important than money.